Cemetric Derell

Cemetric Derell™ is an emerging accessories brand rooted in architectural influence, craftsmanship, and minimalist luxury. Since November 2025, NMW has supported the brand’s evolution from early-stage label into a more structured and market-ready business.

Working closely with the founder, NMW refined the brand narrative, messaging framework, visual direction, market positioning, and digital ecosystem. The work included a rapid e-commerce re-platform from Big Cartel to Shopify, improving the brand’s functionality, scalability, and customer experience.

NMW also supported retail outreach, sales opportunities, strategic partnerships, and the brand’s debut Brooklyn pop-up activation during Black History Month at Apartment Ra’el, helping introduce the collection to new audiences and strengthen its fashion-industry presence.