Diallo NYC / Paris

Diallo is a fashion brand merging elevated design with cultural storytelling. During Paris Fashion Week and New York Fashion Week, the brand used pop-up activations as immersive extensions of its runway and presentation strategy.

NMW supported pop-up production under The Exec Group, led by Ashleigh. The work began with strategic research and location scouting, identifying spaces aligned with brand positioning, audience flow, accessibility, foot traffic, and press viability.

Beyond securing space, NMW coordinated vendor partnerships, sponsor logistics, brand placements, press invitations, executive-team communication, on-site operations, and event flow. The result was a pair of premium fashion-week retail moments built for buyers, press, and community engagement.