Maxwell Collection

Maxwell Residences SoHo in Puerto Vallarta is a luxury boutique property offering an elevated, design-forward stay experience in one of Mexico’s most vibrant coastal destinations. NMW partnered with the property to expand awareness among high-value travel audiences.

The collaboration centered on an influencer stay-for-content partnership designed to drive visibility and bookings. Select travel creators experienced the property firsthand, from private residence tours to the full hospitality experience, then produced lifestyle and travel content for engaged audiences.

NMW brokered partnership structures, negotiated asset exchange, supported room placements, and shaped a commission-based revenue model that allowed the property to generate measurable exposure while attracting a curated audience.